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What is The New Outdoor™?
We all know the old outdoor. It’s focused on hyper-specialized gear, the never-ending quest for once in a lifetime activities, and the desire to be part of an exclusive club that few could ever join. We get it, we’ve been there, and it’s one of the reasons we started Topo Designs.
We see a New Outdoor, one that expands the very definition of being outside. It’s an inclusive place that allows us, regardless of who we are, to be both the outsider and the insider, the novice and the pro. It embraces utility, which allows us to do more with less, and blur the boundaries between life and outdoor. Above all, it approaches sustainability as a way to design life, rather than an isolated initiative or short-term fix.
Join us, invite others, and let’s step into The New Outdoor™ together.
Our Core Elements
The New Outdoor™ is an endeavor we’ve been channeling since day one. These elements are what we believe a more utilitarian, sustainable, and inclusive approach to the outdoors can be.
Utility
Sustainability
Inclusivity
Relevancy
Utility
We’ve been about utility since we started—striving to create a line as versatile in the outdoors as it is in the city, or any travels in-between. We design our line to be the ingredients that can be mixed and matched, reconfigured and reimagined by you, our #TeamTopo community, to best represent who you are as individuals.
Sustainability
We believe sustainability is a never-ending work in progress. By building durable products that stick around for the long haul, researching and implementing recycled materials and lower impact manufacturing, and beginning with design to constantly work towards a more sustainable product line.
Inclusivity
Think approachable, not exclusive. We want a new outdoor to exist in which we can all benefit, not just one specialized group. Inviting both the outsider and the insider, and blurring the boundaries of life and outdoor together.
Relevancy
We’re a company born from the outdoors, yet we move forward by crossing the lines of relevancy in other spaces as well: Urban, sport, fashion, tech, our ambassadors and friends we work with… all stepping out, and in, to The New Outdoor™.
Our Core Elements
The New Outdoor™ is an endeavor we’ve been channeling since day one. These elements are what we believe a more utilitarian, sustainable, and inclusive approach to the outdoors can be.
Utility
Sustainability
Inclusivity
Relevancy
Utility
We’ve been about utility since we started—from the products we make, to the people we work with, to you, our #TeamTopo community—we strive to create a line as versatile in the outdoors as it is in the city, or any travels in-between. Do more with less.
Sustainability
We believe in sustainability by durability, building products that stick around for the long haul, rather than end up in a landfill after a short while. We’re incorporating recycled materials and eco-friendly production methods along the way.
Inclusivity
Think approachable, not exclusive. We want a new outdoor to exist in which we can all benefit, not just one specialized subset group. Inviting both the outsider and the insider, and blurring the boundaries of life and outdoor together.
Relevancy
We’re a company born from the outdoors, yet we move forward by crossing the lines of relevancy in other spaces as well: Urban, sport, fashion, tech, our ambassadors and friends we work with… all stepping out, and in, to The New Outdoor™.
2021
Ambassador
Team
2021
Ambassador
Team
Leo Rodgers
Bicycle Advocate, Bicycle Mechanic, and Dad. Leo competes in some of the biggest gravel races in the world with an unforgettable sense of personal style and a drive to get more people on bikes, no matter the obstacles.
Kersten Vasey
Climber, Backcountry Skier, Photographer, and Digital Creative. Kersten is as skilled of an athlete as she is a creative (often combining the two). She and her husband Matt Bowers have been with us since the beginning, bringing our products to life simply by living theirs.
Matt Bowers
Multi-Sport Wonder, Photographer, and Scientist. Matt’s approach to the outdoors can be summed up with one word: Fun, with a capital “F”. But don’t let that throw you. He can shred with the best of them whenever he’s not teaching molecular biology at Colorado College.
Kina PICKETT
Airstream Adventurer, Former Pro Skier, Entrepreneur, and Family Man. Kina and his wife Nellie decided to use the pandemic as an opportunity to take their family on the road for months at a time. They’re blurring the lines between their outdoor and everyday lives, and taking us along for the ride.
KC Badger
Angler, Artist, and BMXer. KC has a knack for catching big fish and even bigger air. He wears a lot of different hats, both literally (outside) and figuratively (at a production house). He’s been on our team longer than he’s relied on our Duck Camo Daypack for fly fishing.
Sarah Sturm
Bike Racer, Designer, and Cycling Mentor. Sarah’s talent as an athlete and artist is matched only by her humanity and sense of humor. Find her on cyclocross, mountain bike, and gravel podiums around the country. She’ll be the one wearing the brightest colors and the biggest smile.